Catalyst Cymru: Broadening Horizons

The project provides support to micro, small and medium sized heritage organisations or organisations running a heritage project to broaden their income streams and reach new audiences and people.

Thanks to National Lottery players and funding from the National Lottery Heritage Fund, WCVA is running the Catalyst Cymru: Broadening Horizons project in partnership with Wales Co-operative Centre.

The project is also supported by Ethnic Youth Support Team, Disability Wales and Pride Cymru.

Learning from previous Catalyst Cymru projects, Broadening Horizons will continue to offer in-depth coaching to heritage organisations, and organisations running heritage projects in Wales on topics that will help them to improve their resilience and ability to deal with change.



We will provide support through five main strands between October 2021 and June 2023:

  1. Four days of free in-depth executive coaching for 25 organisations in order to build knowledge and confidence in a number of topics that contribute to organisational resilience, including governance, business planning and income generation

  2. A free / low-cost open training programme in part delivered by Wales Co-operative Centre

  3. Widening network activities designed to help organisations progress or begin work to attract more diverse audiences and people to their organisations

  4. Community grants for organisations taking part in the coaching or widening network activities, to enable them to take forward actions identified within the other streams

  5. Developing a toolkit to provide guidance and resources to help heritage organisations increase diversity within their organisations



The activities are open to heritage organisations, and organisations running heritage projects in Wales. In line with the National Lottery Heritage Fund, our definition of ‘heritage’ includes:

  • Historic Buildings and Monuments

  • Community Heritage

  • Cultures and Memories

  • Landscapes and Natural Heritage

  • Industrial, Maritime and Transport

  • Collections (incl. Museums, Libraries and Archives)

Full details on eligibility for the coaching strand can be found in our Guidance document.



Application window for the second cohort of coaching (12 places) is now open until 9 May 2022

We recommend you apply early as applications will be assessed as they come in and will be allocated on a rolling basis according to the eligibility criteria.

To apply for Catalyst Cymru coaching support, head to WCVA’s multi-application portal (MAP) to register.

Please visit

If you need help registering on MAP please follow this video.

If you have previously registered with MAP you can log in by entering your username and password on the home screen.

Once registered with MAP, you can log in by entering your username and password on the home screen.

Once logged in, click the ‘Applications’ button and select ‘Catalyst Cymru coaching’ to apply.

The Privacy Notice relating to the Catalyst Cymru project can be found here.



The training programme, widening network activities and community grants strands will begin in 2022. To be kept informed please subscribe to the Catalyst newsletter.

If you have any queries about the coaching opportunity after reading the guidance document, please email Siobhan Hayward, Catalyst Cymru Officer on You can also follow us on our twitter account @catalystcymru