Communication Campaign ‘CALL OUT ONLY’

We continue to hear accounts where women and young girls are sexually harassed on the streets of Wales and across the UK. We started 2022 mourning the tragic loss of another young woman; Ashling Murphy, murdered whilst outdoors running.

Make no mistake, catcalling, wolf whistling, stalking and making sexual comments are forms of sexual harassment and should not be tolerated. Violence and abuse against women and girls in all its forms is preventable.

The ‘Call out ONLY’ campaign aims to raise awareness of stalking, harassment, violence and abuse against women wherever they are. In the street. In a bar. While exercising. On public transport. Our latest partner pack contains further creatives for these settings.

We want to continue to highlight the support available and provide practical advice for those who may be experiencing, or have experienced, sexual harassment, stalking or abuse.

We want those inflicting these behaviours to reflect on their actions and realise they’re unacceptable We want to help bystanders recognise these behaviours and take safe action if they witness them.

And, when it is safe to do so, we want peers to call out their friends’ inappropriate behaviours. It is vital, we make it clear that we only call out disrespectful or harmful behaviours and attitudes in ways that are safest for ourselves, and everyone involved.

Information for partners

This is a pan-Wales, integrated communications campaign that will run until the end of March 2022. As well as generic messaging, the campaign also focuses on behaviours that happen at night-time, while exercising and on public transport.

The Welsh Government are running adverts on Spotify, radio, and digital and social media channels.  They will also be widening their reach to include advertising in Pubs, in train and bus station, and on digital street screens.

To find out more, visit the campaign website: gov.wales/calloutonly

Your help in sharing the campaign messages will allow to raise awareness of the issue, and the support and advice that is available by sharing information across your channels and networks.

This partner pack includes the creative assets and messaging: YOU CAN DOWNLOAD CAMPAIGN ASSETS HERE.

The Welsh Government have included social media messaging in this pack. If you share messages, please use the campaign hashtag #CallOutOnly.

How You Can Support the Campaign
  • Sharing and re-tweeting messages from our social media channels: Twitter and Facebook
  • Tagging the campaign in your own social media messages using #Calloutonly
  • On your website, in newsletters, emails and downloading and displaying posters and sharing images on digital screens as areas open to the public

If you have any questions, want support on responding to comments on posts shared, or would like to discuss a specific opportunities for us to share the campaign, please contact VAWDASV@gov.wales

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