News: #EverydayAgesim launches on 22nd October

On Tuesday 22nd October, Heléna Herklots CBE, Older People’s Commissioner for Wales is launching a new campaign to end ageism and age discrimination.

She writes “As the Older People’s Commissioner for Wales, my role is to protect and promote older people’s rights and ensure that action is taken to improve their lives. “

“Ending ageism and age discrimination, which underpin many of the issues and challenges faced by older people, is a priority, and over the next three years I will be delivering a wide range of work focused on tackling these issues.”

“Ageism results in older people being treated unfairly and their rights not being respected and upheld, impacting upon their health, well-being, independence and quality of life. “

“Yet despite its prevalence, ageism and its impact are often overlooked or ignored by society. This has to change. “

“That’s why I’m launching a new campaign – #EverydayAgesim – to raise awareness of the scale and impact of the ageism faced by older people every single day, challenge ageism and age discrimination, and empower older people to do the same. “

“But in order to maximise the impact of the campaign and make sure that the #EverydayAgeism campaign messages reach the widest possible audience, I would be grateful for your help and support.”

“The campaign will be launched on 22 October, and you can support it in a number of ways:

  • Share #EverydayAgeism campaign messages and images via social media
  • Send examples of ageism and age discrimination so they can be called out and challenged
  • Make a pledge stating how you will play your part in challenging and tackling ageism
  • Get in touch with other ideas for how we can together tackle ageism”

“Ending ageism and age discrimination benefits everyone so lend your support to the campaign so we can work together to change attitudes by demonstrating how widespread ageism is across society and challenging the myths and assumptions about older people that fuel ageism. “


You can also find out more about the campaign, and access a range of useful information and resources, at the #EverydayAgeism campaign hub –




Patrick Downes

Third Sector Development Officer – IT Lead based in Pontypool

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